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Join hundreds of locally owned businesses in advocating for a strong and healthy local economy!

Exclusive Offers

Encourage customers to visit and return with Go Local Card perks. Your offer will be listed prominently next to your business on our searchable database and in our printed Go Local Directory.

Submit an offer or discount that you don’t mind honoring for a long period of time. Our directory will be printed twice a year so you should be able to honor your discount for as long as the current directory is in distribution. If you are having trouble coming up with a discount you feel comfortable with, a team member would be happy to offer creative assistance. Simply indicate that you have not decided on an offer yet when you fill out our application. Note that your listing will not go live until we have confirmed your offer.

No Accounts, No Login, No Nonsense

As a small grassroots organization, we aim to provide a hands-on and personal experience. We know you don’t need another account to keep track of, so we’re keeping track for you.

Businesses are usually verified in person by a team member and added to our database within 1-3 business days. You can expect a follow-up from an NRV Homegrown representative shortly after your application is submitted.

Completely Free

It doesn’t cost anything to have your business listed on our site. The only thing we require is that you offer a discount, perk or promotion of some kind to our Go Local Card carriers.

Business Criteria to Join

A business must:

  • Be privately held and not publicly traded or registered as a franchise.

  • Be regionally based with no corporate headquarters outside of Virginia.

  • Have owners with over 50% controlling interest living in the New River Valley or one of the surrounding counties.

  • Be independently owned and free to make their own business decisions without the need for approval by owners or affiliates outside of the area.

  • Be able to honor their listed discount/perk for the entirety of the calendar year while the current directory is in circulation.

  • Home-based businesses that sell merchandise must show that they have a business license and state taxes registration. If they do not have either of these, their items must be available for sale at a legitimate farmer’s market, consignment store or similar.

  • Exceptions and exemptions may be made at the board’s discretion.

Non-profits utilizing national branding must…

  • Be independently registered in the New River Valley. This includes the counties of Montgomery, Pulaski, Floyd, Giles, and the city of Radford.

  • Operate with a local board of directors and not be a chapter of nor have any administrative control by a headquarters outside our region.

Go Local Decals

We require that you make sure our sticker is visible at your place of business so customers can be sure that their Go Local Card is honored there.

Go Local Card Terms & Best Practices

Every Go Local card has a unique member number on it. The terms printed on the Go Local Card are:

Please present this card to a sales associate at time of purchase to receive rewards. The Card holder and immediate family may use this Card. By using this Card, user agrees to the terms and conditions of each merchant’s rewards program. This Card has no cash value and is not for credit or charge  purposes. Offers are subject to change. Please visit for most up-to-date listings. 

Spread the love: become a Card Retailer

Contact us to become a Go Local Card Retailer today!

Business-Business Benefits

Perks for business owners

Our goal is to become a resource for businesses to find the right local for the job. (Promotion, marketing and advertising, contracting, etc.) Business owners are encouraged to reach out to NRV Homegrown representatives for advice when they’re in need. Eventually, we would like to distribute a separate directory for business-to-business offers.


Submit Your Business Now

Fill out the form below and one of our business representatives will be in touch with you soon!