Think local first.

Buying locally isn’t always possible, but the NRV Homegrown Directory is here to help make it easier for you!  The next time you’re in need of a product or service, check our database first to see if thre’s a local alternative to the chain you’d normally visit.  Bonus:  Save money at these locations when you’re a Go Local Card member!

Like Us On Facebook

Follow Us On Social

Quarterly Featured Businesses

Number of Participating Businesses & Affliates

Businesses in the Food, Drink & Entertainment Category

Businesses in the Service Category

Businesses in the Shopping Category

Love Going Local

Keep It Local


For Consumers

Save Money

Enjoy exclusive offers everyday at hundreds of locally owned businesses with your Go Local card!  Buy a card today!

For Business Owners

Build Connections

Add your business to our completely FREE online directory as well as thousands of copies of our print magazine.

For The Community

Support A Strong Community

Money spent at locally owned businesses puts 3 times more money back into the local economy than chain stores.  The multiplier effect created by spending locally generates lasting impact on the prosperity of the New River Valley!

Our Mission

We support, promote, and strengthen independent locally owned businesses by educating our community about the importance of shopping locally and creating visibility through our Go Local Card discount program.  We encourage a culture of consciously shopping locally by demonstrating how accessible, affordable and beneficial local business is to our unique community.

I’ve used it around town and it’s definitely saved me tons of money. — Kristina R.

Purchase a Card and Save Lot$ at Area Businesses!

A $20 gateway to hundreds of locally owned businesses, Go Local Cards unlock exclusive discounts at your favorite participating locally-owned businesses in Floyd, Christiansburg, Blacksburg, Radford, Pulaski, Giles & surrounding counties.

2022 cards are out NOW and can be purchased by clicking the button below!

How To Get Involved

Be Neighborly, Shop Local!

Allow our campaign to open your mind to the locally-owned alternatives available as opposed to chain stores.  Save money as a Go Local Card member.

Become a Business Member

Joining the NRV Homegrown Go Local Card is completely free! Show your customers how much you value them by offering a discount or perk to Go Local Card carriers.  Your business will be listed on our searchable online database, as well as thousands of copies of our print directory.

Be Vocal On Social

Post pictures, tweets, and status updates of either the small business you own, or of yourself shopping at one, and be sure to use the hashtag #ShopSmall and or #NRVGoLocal.  Write positive Google/Facebook/Yelp reviews for the small businesses you love and support.


Message Us

Get In touch below. Ask Any Question or Start a Conversation.